Thank you for visiting our website and for your interest in our offering. We want you to use our website with confidence and without having to worry about the confidentiality of your data. We are fully committed to data protection. Transparency in handling your data is a key priority for us. We would therefore like to inform you of what data we collect, the purpose for which we collect it and how you can exercise control over your data at any time.

1. Responsible party (controller)

The party responsible (controller) for processing the data pursuant to the law is:

Schüller Möbelwerk KG
Rother Strasse 1
91567 Herrieden


2. Categories of data, purpose and legal basis for data processing

You can of course visit our website without providing any personal information.

The data protection notices can be accessed via the link in the footer of each page.

We use your personal data that is collected during your visit to our website only for the operation and optimisation of our website. For this purpose, the IP address, various technical data concerning the end device (for example, operating system, browser used, etc.) and data concerning your use of our website are collected. We do not store this data any longer than is required for legal retention periods or fulfilment of the stated purposes. Processing this data is necessary to ensure operation of the website. If you do not agree to this processing, we cannot make our online offering available to you. We evaluate this information statistically to make the use of our website more enjoyable for all visitors. Any of your personal data that we may have already stored will not be linked to other data you give us. The data provided when you use the website will be deleted after 14 months at the latest. In specific cases, storage of data can be extended due to statutory obligations or in order to enforce legal claims or defend against possible legal claims.

Article 6(1)(1)(f) GDPR provides a lawful basis for the processing of personal data for the purposes of operating the website, network security and information security. There is no legal obligation or contractual obligation on your part to provide data when using our website. However, it is not possible to operate the website or to respond to your enquiries without processing your data.

3. Recipients of the data

Your data will not be disclosed to third parties unless there is a legal obligation to share the data. This processing occurs on the basis of Article 6(1)(c) GDPR and in conjunction with the respective court order or statutory obligation to which we are subject in the specific case. On the basis of Article 6(1)(c) GDPR we are permitted to process personal data, if the processing is necessary for fulfilment of a

legal obligation, to which the responsible party (controller) is subject. Categories of recipients of the data are public authorities, if there is a legal obligation, and processors who process the data that is collected online on our behalf. Participating processors are:

Domainfactory (host)

4. Contact form

When filling out the contact form you make your personal data available to us. We collect the following types of data: Name, email address, telephone number and information required to prepare an individual quotation. We use this data solely for the purpose of responding to your particular enquiry or request and for provision of information. We use a recognised encryption procedure to protect your data when it is being transmitted to us. We will store your personal data for the period of time necessary for fulfilment of the purposes described in this data protection notice. Article 6(1)(1)(a) GDPR serves as the lawful basis of the processing. Sending the form constitutes your consent to the processing of your data.

5. Trade fair package

Normally as a visitor to our off-line trade fair we would present you with a small gift to take home with you. However, since this is impossible due to the COVID-19 situation, we would like to send a small token of our appreciation to our customers at their home address.

In this respect, you have the possibility of filling out an online form; we ask for your name, address, and customer number, so that we can then send a small gift to your home.

Article 6(1)(1)(a) GDPR serves as the lawful basis for the processing of your consent, which you grant to us when you send the online form.

We will not store your data any longer than is required for fulfilment of the purpose described above.

6. Newsletter

Der  Versand von Newslettern erfolgt durch die CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede. CleverReach ist ein Dienst, mit dem der Newsletterversand organisiert und analysiert werden kann. Die zwecks Newsletter-Bezug verwendeten Daten (z. B. E-Mail-Adresse) werden auf den Servern von CleverReach in Deutschland bzw. Irland gespeichert. Wir haben mit CleverReach eine Auftragsverarbeitungsvereinbarung abgeschlossen.

Unsere mit CleverReach versandten Newsletter ermöglichen uns die Analyse des Verhaltens der Newsletterempfänger. Hierbei kann u. a analysiert werden, wie viele Empfänger die Newsletternachricht geöffnet haben und wie oft welcher Link im Newsletter angeklickt wurde. Mit Hilfe des sogenannten Conversion-Trackings kann außerdem analysiert werden, ob nach Anklicken des Links im Newsletter eine vorab definierte Aktion (z. B. Kauf eines Produkts auf unserer Website) erfolgt ist. Weitere Informationen zur Datenanalyse durch CleverReach-Newsletter erhalten Sie unter:

Wenn Sie keine Analyse durch CleverReach wollen, müssen Sie dem Erhalt des Newsletters widersprechen. Hierfür stellen wir Ihnen in jeder Newsletternachricht einen entsprechenden Link zur Verfügung.
Die von Ihnen zum Zwecke des Newsletter-Bezugs bei uns hinterlegten Daten werden von uns bis zu Ihrer Austragung aus dem Newsletter gespeichert und nach der Abbestellung des Newsletters sowohl von unseren Servern als auch von den Servern von CleverReach gelöscht. Daten, die zu anderen Zwecken bei uns gespeichert wurden, bleiben hiervon unberührt.
Näheres entnehmen Sie den Datenschutzbestimmungen von CleverReach unter:

7. Cookies

On our website we use two types of cookies: session cookies and permanent cookies. We would like to briefly explain the purpose of these cookies so that you can make an informed decision as to whether or not you will allow us to place cookies on your computer. Cookies are small text files that we store on your computer. Cookies do not execute any commands on your computer and therefore do not pose a security risk.

Session cookies store certain information while you are browsing our website and are then sunsequently deleted when you leave our website.

Article 6(1)(f) GDPR serves as the lawful basis for our use of session cookies. Operation of the website is a legitimate interest of the responsible party (controller).

In your browser you can determine for yourself how cookies are handled; you can refuse all cookies or you can configure your browser so that cookies are deleted on a regular basis. Ample information in this regard is available on the Internet.

Cookie Settings

8. Google Analytics

This website uses Google Analytics, a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which enable analysis of your use of the website.More information on how Google uses this data is provided at: sites?hl=en

Standard clauses in the contracts we have entered into with Google are the basis of transmission of data to the USA.

Google Analytics will only be used if you have granted your consent to such use. Article 6(1)(1)(a) GDPR serves as the lawful basis.

You can revoke this consent at any time by activating the “Cookie Settings” button under the item “Cookies” and saving a new selection.

The data collected with Google Analytics will be forwarded internally to our marketing department and sales department where it will be processed.

9. Interactive video in the Internal area.

We have integrated an interactive video in the Internal area of the website, via iframe. This video is hosted on the servers of adventr. The operator is Adventr Technology Inc.

Option 1 (for a 2-click solution)

When you interact with the video, adventr will process your personal data, such as IP address, and various personal data of your end device (for example, operating system). This processing is necessary to play the video. According to Article 6(1)(1)(a) GDPR, you grant your consent for data collection through your interaction with the video.

Option 2 (if there is blocking by ConsentManager):

If you have configured your cookie settings appropriately beforehand, your personal data, including IP address and various technical data of your end device (e.g. operating system), will be processed. This processing is necessary to play the video. In accordance with Article (6)(1)(1)(a) GDPR, your consent serves as the lawful basis.

More information concerning the data processing by adventr is provided at

10. Your rights relative to the processing of your personal data

You have various rights relative to the processing of your personal data, of which we would like to inform you below. Moreover, details concerning your rights are set out in Articles 15 to 21 GDPR and §§ 32 to 37 of the German Federal Data Protection act (Bundesdatenschetzgesetz “BDSG)”). You have the right to obtain information concerning your personal data. You also have the right to demand correction of incorrect data.

In addition, under certain conditions you have the right to demand deletion of data, the right to restrict the data processing and the right to data portability. On the basis of Article 6(1)(f) GDPR you have the right to object to the processing and on the basis of Article 21 GDPR you have the right to object to profiling. With future effect, you have the right, at any time, to revoke the consent that you have provided when using our website, informally and without citing reasons. In accordance with Articles 15 to 21 GDPR you can assert all of the rights cited above against the responsible party (controller) informally via email or regular mail.

You also have the right to appeal to the responsible authority if you believe that the processing of your data is unlawful.A list of the State Data Protection Commissioners as well as their contact data is provided at:

If you have questions concerning data protection please contact our external Data Protection Officer:

David Gabel – email: david.gabel(at)

General notices concerning data protection and personal data processing are provided at